Shell Austria’s company magazine with a futuristic cover design
FILIPOWSKY (illustr.): Gelb-Rot. September and October 1932. Cover design by Filipowsky. Vienna: 1932.
Verkauft / Sold
FILIPOWSKY (illustr.): Gelb-Rot. Nachrichten der „Shell-Floridsdorf“ [Yellow-Red. News from „Shell-Floridsdorf“]. September and October 1932. Edited by A. G. der Shell-Floridsdorfer Mineralöl-Fabrik. Cover design by Filipowsky and with numerous reproductions of photographies, drawings and cartoons, partly as illustrated advertisements.
Vienna: Steinsberg (Wagner’sche Universitäts Buchdruckerei, Innsbruck) 1932. 4to (29,8:20,8 cm). Pages [1 (front cover)], 2-14, [15-16 (last leaf with rear cover). Original publisher’s saddle stitched brochure with multicolour pictorial cover.
Double issue for September and October 1932 of this company magazine for car drivers, published during the 1930s by the Austrian subsidiary of Royal Dutch Shell until the expropriation of their Vienna facilities by the Nazis in 1938.
The cover shows the reproduction of a multicolour drawing with a striking futuristic urban scene in the spirit of technical progress and motor-driven individual transport. While streets are dominated by jamming car traffic and skyscrapers pedestrians are forced to run-around over bridges. The original drawing is signed „filipowsky“ or „felipowsky“, an artist of which I could not find any biographical trace of. Additionally this issue of the review »Gelb-Rot« is also profusely illustrated throughout.
Copy with traces of a former horizontal fold, cover in parts worn, bottom of spine and margins slightly torn, paper time-stained, otherwise solid copy of this magazine with a surprisingly visionary cover design.