Core work of Tyrolean modernist prospectus and poster culture
Wilhelm Nicolaus PRACHENSKY (illustr.): Tirol. Year 1926, No. VI. Cover design by Wilhelm Nicolaus Prachensky. Innsbruck: 1926.
Wilhelm Nicolaus PRACHENSKY (illustr.): Tirol. Natur, Kunst, Volk, Leben [Tyrol. Nature, Arts, Peoples, Life]. Edited by the Tyrol Tourist Board. Year 1926, No. VI. Cover design by Wilhelm Nicolaus Prachensky and with numerous reproductions of photographies and drawings, partly as illustrated advertisements. Innsbruck: Tyrol Tourist Board (Wagner’sche Universitäts Buchdruckerei) 1926. 4to (31:22,5 cm). Numbered pages 1-32. Original publisher’s saddle stitched brochure with blue pictorial cover on white stock.
Issue no. 6 of the 3nd year of this magazine for advertising tourism in Tyrol with a striking modernist cover design after a drawing by Tyrolean painter, grafic artist and architect Wilhelm Nicolaus Prachensky (1898-1956). Prachensky is seen as one of the main protagonists of promoting modernism in architecture and design in his home country. His paintings of Tyrolean landscapes and mountain farms are driven by the principles of New Objectivity and identify him as contemporary of Albin Egger-Lienz. As a grafic artist Prachensky contributed core works to the now legendary prospectus and poster culture of Tyrol, demanded by ascending tourism in the 1920ies.
This particular cover design, signed by the artist in the original drawing, was created by Prachensky on occasion of the magazines cover story about Zugspitzbahn, inaugurated in 1926 as the first wire ropeway to open the summit of the Zugspitze, Germany’s highest mountain on the border of Austria.
Wilhelm Nicolaus is also the father of Markus Prachensky, a key figure of Austria and German Art Informel of the 1950ies and 1960ies. Solidly printed with letterpress on glossy paper, cut and bound in a large elegant quarto format, this issue of the review »Tyrol« is also profusely illustrated throughout, partly with pictorial advertisements.
Cover minimally foxy and and time-stained around the joints, margins in parts very slightly torn, generally well preserved copy of this hard to find issue.